What is Big data Analytics and Measurement in Marketplace?

What is Big data Analytics and Measurement in Marketplace?

Business organization generate and store huge data from its operations. But acquiring massive data is nothing that gives an organization a competitive edge, only the proper use of those data resources as Big Data can be an ultimate leverage. And this Big data analytics are an ongoing process; it’s a journey of continuous innovation, which leads you to far ahead from your competitor’s presence.

Big data Analytics assess your competitive advantage:

  • Stimulates new questions
  • Formulating new hypotheses
  • Exploration and innovation
  • Making meaningful decisions

Functional steps of Big Data Analytics :

  • Assess
  • Plan
  • Act

Sources of Big Data:

  • Transaction details
  • Internet click stream
  • Social media activity
  • Machine generated data

Big data from various sources like:

  • Data relating to Transaction details
  • Data relating to Real-time market feeds
  • Data relating to Customer-service records
  • All Correspondence and social media posts
  • Also Existing data base of customers
  • Data extracted from the machine

We help you to analyze those crucial data before making any decision related to your business with a team of experienced and qualified team Data Scientist, we help you decode these misty for the Microfinance Institutes, Banks, insurance companies, Trade Chain (like port and customs).

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